-John Harding and Ryan Miles-
Thursday, 5 April 2012
Evaluation Blog - Music video
This is our finished video for Pierce the veils falling asleep on a stranger.
Wednesday, 4 April 2012
Evaluation Blog - Album Art
These are the finalised versions of our album artwork for our cd cover we have four images for the inside and outside of the case and inside of the case.
This is the outside front cover of the cd case:
This is the inside right side cover for our cd case:
This is the outside front cover of the cd case:
This is the back cover for the cd case:
This is the inside of the cd case behind where the cd will go:
Tuesday, 3 April 2012
Monday, 2 April 2012
Sunday, 1 April 2012
Evaluation blog - Write Up- John
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
In our media products we tried to keep them as close to the conventions of a real media product as possible thiswas made possible by the industry level software that was made avaliabe to us to edit plan and construst the music video, album artwork and website. Before we even started on the music video we conducted a survey and several interviews, as a record label would do before creating a music video this helped us to gain an insight into what our target audiences (teenagers) wanted to see in a music video and helped to point us in the right diresction when writing the script and throughout making the videowhe it came to the music video and the rest of the videos we had to edit we had premiere this allowed us to not only piece together the clips but also add in speciall effects using after effcts, aswell as fades, zooms and visual effects and visual effects,
For the Album artwork we used photoshop again this is a semi professional software which allowed us to do more with the images we had which were good but not quite good enough to be used as the album artwork, using photoshop i was able to alter the contrast and insert text to make it look like a professional set of album artwork.
Impossible sequence's
From TRC's video (Below)
One way in which our music video is similar to real media products is that we used motifs that are commonly seen in music videos that were popular with our target audience we found out what motifs the target audience liked to see using the information we gathered from our interviews and our survey. In our music video we use the motif of an impossible sequence this is when we show the speeded up clip of the skyline to show the passing of time from day to night this is also seen in TRC's music video for their song "London's Greatest Love Story" where they also use a shot of the skyline to show the shirt in time with the clip sped up to show that time is passing.
From our music video (Above)
From our music video (Below)
For our music video we chose for it to follow a narrative like many of the music videos that were found to be popular with our target audience e.g. "Stan" by Eminem. Throughout the video we have cuts to me lip syncing to the music as is seen many professional music videos e.g. "Not good enough for the truth and cliche" by Escape the Fate. This breaks up the narrative of the video but it also highlights important lyrics of the video that make the narrative of the video clearer to the viewer.
Escape the Fate's video (Above)
2. How effective is the combination of your main product and ancillary texts?
I feel that our our main product fitted well together with our ancillary texts as we tried to use the same styles throughout the coursework to give it a flow so it was clear that our pieces of work matched. We downloaded a specifc font style which we used throughout the project on all of our artwork and ancillary texts.
In the video we tried to sustain the same theme throuout which was of loneliness and the feeling of being cheated this went along with the narrative of the music video. The theme is seen in various shots throughout the video where the main character is sitting alone looing at pictures of him and his ex-girlfriend. By filming when it was overcast we felt this would add to the mood making the viewer aware of the characters emotions.
3. What have you learned from the audience feedback?
Once we completed our music video as part of our evaluation we had to gain feedback from test audiences of the target market to see what they thought about it we did this in two ways, we had a group of people watch our video and then give us feedback on it as well as recording them watching the video, we also posted the video on our social networking sites along with a link to our survey so we could get the feedback we needed from the audience in a way that could be processed easily and information gathered from the results.
When had a sample audience watch the video we didn't get much of a reaction from the audience, at the end of the video we interviewed each of them and the general feedback from them was mainly positive but there was some criticism which if we were to go back we would work on. This included the lip sync being out of sync in places, the narrative being sometimes hard to follow and mediocre acting. The group as a whole did agree that the video was effectively aimed at their group as a target audience, they commented on the use of people their own age being used so that they could relate to the video and also that they could relate to the situation the character was in as they or someone they knew had been in a similar one. Another comment by the test screening audience was that in the end shot you could see ryan in the reflection not everyone noticed it but it was unavoidable to get the shot we needed.
From the survey we gathered mainly the same comments but we were able to get more specific information on what the viewers liked than when did the test screening.
4. How did you use media technologies in the research/planning, construction, and evaluation stages?
We used media technologies at every stage of our coursework, without the mac and the industry level software thats installed on them i wouldn't have been able to do the work i have done to the standard it is. Our group had the added benefit of having are own camera and tripod which meant that not having a camera to film was never an issue with us all we had to rely on was the weather and the cast which didn't always work out in are favour.
As i previously mentioned we used macs for this project, we had the one in school which we used as a group each lesson but i had the added benefit of having my own personal Mac at home that i could use which also had the full adobe suite allowing me to edit podcasts photos and other pieces of the coursework from home. I also had celtx on my laptop which meant that i could work on the calendar, master catalogue and script from home which made things a lot easier as getting a few computer was sometimes difficult. From the adobe suite i used photoshop, premiere and the media encoder.
I used premiere to edit the videos that i had to edit which were all of them apart from the main music video which was Ryan's job to edit. Using premiere meant that i could edit all of the videos to a high standard.
I used photoshop to edit all the photos its main use was to edit the photos to make the album artwork aswell as the images that we put into the website this menat that we didnt have to use any copywritten images. Without this the photos wouldnt have been edited as well as they turned out as photoshop is an industry level software allowing us to do alot more with the photos taken.
Some of the key softwares we used on this project were free if it was a preloaded software or a free download. We used iwep to construct and edit our website it came free with macs so we could both use it from home. Also we both downloaded celtx so we could make adjustment to the calender, master catelogue and script.
The most essential technology that we used this year was blogger without this we wouldnt have been able to present all of our coursework together from all diffenernt kinds of media whether it be video's, slideshows or just pure text.
In our media products we tried to keep them as close to the conventions of a real media product as possible thiswas made possible by the industry level software that was made avaliabe to us to edit plan and construst the music video, album artwork and website. Before we even started on the music video we conducted a survey and several interviews, as a record label would do before creating a music video this helped us to gain an insight into what our target audiences (teenagers) wanted to see in a music video and helped to point us in the right diresction when writing the script and throughout making the videowhe it came to the music video and the rest of the videos we had to edit we had premiere this allowed us to not only piece together the clips but also add in speciall effects using after effcts, aswell as fades, zooms and visual effects and visual effects,
For the Album artwork we used photoshop again this is a semi professional software which allowed us to do more with the images we had which were good but not quite good enough to be used as the album artwork, using photoshop i was able to alter the contrast and insert text to make it look like a professional set of album artwork.
Impossible sequence's
From TRC's video (Below)
One way in which our music video is similar to real media products is that we used motifs that are commonly seen in music videos that were popular with our target audience we found out what motifs the target audience liked to see using the information we gathered from our interviews and our survey. In our music video we use the motif of an impossible sequence this is when we show the speeded up clip of the skyline to show the passing of time from day to night this is also seen in TRC's music video for their song "London's Greatest Love Story" where they also use a shot of the skyline to show the shirt in time with the clip sped up to show that time is passing.From our music video (Above)
From our music video (Below)
For our music video we chose for it to follow a narrative like many of the music videos that were found to be popular with our target audience e.g. "Stan" by Eminem. Throughout the video we have cuts to me lip syncing to the music as is seen many professional music videos e.g. "Not good enough for the truth and cliche" by Escape the Fate. This breaks up the narrative of the video but it also highlights important lyrics of the video that make the narrative of the video clearer to the viewer.Escape the Fate's video (Above)
2. How effective is the combination of your main product and ancillary texts?
I feel that our our main product fitted well together with our ancillary texts as we tried to use the same styles throughout the coursework to give it a flow so it was clear that our pieces of work matched. We downloaded a specifc font style which we used throughout the project on all of our artwork and ancillary texts.
In the video we tried to sustain the same theme throuout which was of loneliness and the feeling of being cheated this went along with the narrative of the music video. The theme is seen in various shots throughout the video where the main character is sitting alone looing at pictures of him and his ex-girlfriend. By filming when it was overcast we felt this would add to the mood making the viewer aware of the characters emotions. 3. What have you learned from the audience feedback?
Once we completed our music video as part of our evaluation we had to gain feedback from test audiences of the target market to see what they thought about it we did this in two ways, we had a group of people watch our video and then give us feedback on it as well as recording them watching the video, we also posted the video on our social networking sites along with a link to our survey so we could get the feedback we needed from the audience in a way that could be processed easily and information gathered from the results.
When had a sample audience watch the video we didn't get much of a reaction from the audience, at the end of the video we interviewed each of them and the general feedback from them was mainly positive but there was some criticism which if we were to go back we would work on. This included the lip sync being out of sync in places, the narrative being sometimes hard to follow and mediocre acting. The group as a whole did agree that the video was effectively aimed at their group as a target audience, they commented on the use of people their own age being used so that they could relate to the video and also that they could relate to the situation the character was in as they or someone they knew had been in a similar one. Another comment by the test screening audience was that in the end shot you could see ryan in the reflection not everyone noticed it but it was unavoidable to get the shot we needed.
From the survey we gathered mainly the same comments but we were able to get more specific information on what the viewers liked than when did the test screening.
4. How did you use media technologies in the research/planning, construction, and evaluation stages?
We used media technologies at every stage of our coursework, without the mac and the industry level software thats installed on them i wouldn't have been able to do the work i have done to the standard it is. Our group had the added benefit of having are own camera and tripod which meant that not having a camera to film was never an issue with us all we had to rely on was the weather and the cast which didn't always work out in are favour.
As i previously mentioned we used macs for this project, we had the one in school which we used as a group each lesson but i had the added benefit of having my own personal Mac at home that i could use which also had the full adobe suite allowing me to edit podcasts photos and other pieces of the coursework from home. I also had celtx on my laptop which meant that i could work on the calendar, master catalogue and script from home which made things a lot easier as getting a few computer was sometimes difficult. From the adobe suite i used photoshop, premiere and the media encoder.
I used premiere to edit the videos that i had to edit which were all of them apart from the main music video which was Ryan's job to edit. Using premiere meant that i could edit all of the videos to a high standard.
I used photoshop to edit all the photos its main use was to edit the photos to make the album artwork aswell as the images that we put into the website this menat that we didnt have to use any copywritten images. Without this the photos wouldnt have been edited as well as they turned out as photoshop is an industry level software allowing us to do alot more with the photos taken.
The most essential technology that we used this year was blogger without this we wouldnt have been able to present all of our coursework together from all diffenernt kinds of media whether it be video's, slideshows or just pure text.
Friday, 30 March 2012
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