Friday, 16 September 2011

Planning Blog - Scopitones 1950's/60's

The scopitones were created in france in the late 50's early 60's, it was an early form of a video jukebox where a customer would insert money and a small screen would show a video to go with the song, but the scopitone machine could only hold four reels of film at a time. The machine itself was very expensive to make costing around £80,000 per unit but they were a big success although the film had to be changed every few months as people got bored of the songs or the film wore out. With the development of the scopitones more effort was put into developing a good video rather than making a good song.
           In our example video "Stacey Adams- Pussycat A Go Go" most of the camera shots have semi naked women as the focal point being at the front and centre of the shot the lyrical content isn't very good it is just very basic lyrics repeated over and over again. The mens hairstyles are typical mainstream hairstyles as at this point Elvis and Rock'n'roll was popular.
-John Harding-






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