Planning Blog - Celtx

We used celtx to do all of our planning for our filming, we filled out a basic master catelogue and a calender to plan ahead for any filming we have to do.

Below is a creenshot ofg the master catelogue and the individual posts within it

Below are screen shots of our calender which we used to plan days to flim, planning ahead was important as everyone in the video had other commitments so by booking ahead we could find days when everyone was free.

-John Harding and Ryan Miles-

Planning Blog - Preliminary Sketches

Below is a Brain storm of ideas for our music video

Below is a brain storm of days of filming

Below is a our planned shot to open the music video

Below is a shot we will be using in the music video of the character looking a photos

Below is one of the shots we will be using in the video it is of two characters standing by a tree

Below is one of the shots we will be using in the video it is of a character drinking

-John Harding And Ryan Miles-

Planning Blog: Interviews

 -John Harding-

Planning Blog - Reply from Equal Vision

We got a reply from Equal Vision who were the label that Pierce the Veil were signed to when they released their song "falling asleep on a stranger", they said that it was perfectly ok for us to use the song as long as it was for educational use and  as long as we weren't making a profit they also asked that we credit the song somewhere in the video. Also they  asked if they could see the finished product. We replied to them saying that we would of course credit them and that we would send them the video as soon as it was finished to see what they though of it.

-John Harding-

Planning Blog - Email to Pierce the Veils record label

          So we did not breach the copyright of the song we are choosing to make a music video for we emailed the bands old record label which they were signed to when they wrote and produced their song "falling asleep on a stranger". We stressed that the song is being used for purely educational purposes and that no profit will be made from the video. If we did not ask permission from the bands label we could be prosecuted by the band and seeing as we would be unable to contact the band directly we thought it best to email their label and ask them if it would be possible to use the song in our video. We have not heard back from them so far but will notify you when they reply.

-John Harding-

Planning Blog - Survey results

From the results of this question we can see that the most popular genre of music is rock with the overall percentage of 66.7% (6 response counts). Post hardcore is a sub genre of rock which is still relatively new to the music scene with a response percent of 11.1%. This is the genre chosen we are doing for our music video. To make our survey more varied  we had 9 genres to choose from post Hardcore, Rock, R&B, Rap, Hip-Hop, Metal, Indie, Pop and Dubstep. The ones we were most interested in were Post Hardcore as this was our choice of genre along with rock and metal as these were the most similar to our genre. It was important for us to collect this information as knowing what people want is important in the music industry.

From the results here we can see what bands are popular with our target audience two of the bands people put down are popular post hardcore bands which are FIR (Falling In Reverse) and Beheading of a King, two of the others are of the metal genre Hopsin and The Black Dahlia Murder. The other artists people chose are a mixture of indie rock, pop and rap, it would be important to incorporate elements of these other genres into our music video.

From the results to this question we can see that everybody from our survey watches music videos on youtube and a third of people in the survey watch music videos on TV and only one person downloaded music videos, from this we can conclude that once we have made our video we should upload it to youtube, get it on a music channel then make it available to download online.

The fourth question we asked was what themes do you like to see in music videos. As you can see violence got a response rate of 44.4% this is important as our music video will incorporate violence at one point of the narrative. however the main theme we was interested was Love as our video is a heartbreak video and as you can see love got a response rate of 22.2%.

We also asked people how often do you watch music video's with the majority saying they do everyday (66.7%) most people have access to the internet today so it isn't hard to find and view a music video. We got no results for rarely and never.

The sixth question we asked was how long do you think is an appropriate length for a music video? with the majority of people saying the appropriate length was 3-4 minutes long with 55.5% of results, the other responses we got was 4-5 minutes with a response percentage of 44.4%. These results were good as it concludes that a video of 3-5 minutes is industry standard for keeping the audience entertained.

From the results to this question we can see that the most popular music video is stan by Eminem with 44% of people choosing it as their favourite music video of all time even though it is not the same genre as our choice of artist we can use this information to try and make the video more popular by incorporating elements of Eminem's video into our video.

We aslos asked the people who completed our survey what clothing brands they liked from this we can see what brands of clothing to include in our music video so that views can relater to the people in the video and maybe like the video more and watch it more than once and tell other people about i. The results show that the two most popular brands are vans with 66.6`% of people saying they liked vans and 77.8% of people said they liked the clothing brand converse so these are 2 of the main brand we will be wearing in the video.

-John Harding&Ryan Miles-

Planning Blog - Survey

To gain an increased insight into what are target audience wanted to see in music video's and thus adjust our music video accordingly we created an oline survey which we sent to our friends and published it on our social networking sites so we could get as many people as possible to do it. Seeing as it was our own social networking sites they mainly contained teens and young adults which is our target audience.

First we tried to establish what was the most popular genre of music in our target audience, this would not affect our choice of artist or song but meant we could incorporated themes from that genre into our music video to make it more appealling to the masses of our target audience.

Next we tried to narrow down what artists were popular with our target audience so we could choose specific artits which we could then mirror themes and shots to be more appealing.

For this question we wanted to find out what form of media people mainly used to view music videos by our target audience and from this we know what form we want our music video to go out on, we can also use this in the production stage so if we want the video to go on TV then we can bleep out any swear words.

We also wanted to find out what themes people liked to see in music videos so they could be incorporated into our music video to make it more appealling to people with a different music taste who may usually not listen to post hardcore music.

We asked this question to see how often people watched music videos this meant we could find out how often our target audience watched music videos.

We though it would be important to ask our target audience how long they liek music videos to be from the results of this we can decide to edit the song and make it shorter, or we can develop a long introductory scene.

This question again is to find out what music videos people like but this question specifies a particular music video and their favourite video of all time and from this we can identify particular themes and shots in the video that we can use in our video to appeal to a wider audience.

We asked the question about what clothing bands they like, this information will be used as we will try to wear those brand in the music video as viewers will be more likely to identify with the characters in the video and therfore possibly like the video.

-John Harding-

Planning Blog - Madonna Slideshow

Madonna - like a prayer

-Ryan Miles-

Planning Blog - Music Video Analysis (Pierce the Veil - Bulletproof Love) Ryan

Music Video Analysis

Pierce the Veil - Bulletproof Love (Directed by Dan Dobi)

Music Video Analysis

The song Bulletproof Love by Pierce the Veil has a music video which portrays many music video techniques. As the video is within 3-5 minutes long, it consists of fragmented shows and specific techniques that help tell a story behind the video which in this case the central theme is heartbreak. it shows a girl cheating and falling out of love with her husband. It contrasts as the story shows them being close at the beginning and as the video progressed we see them becoming more and more distant. The other aspects such as lyrics also help show this. The video is directed by Dan Dobi, this video is 4:01 in length.

This music video uses multiple techniques to portray an interesting short narrative. It does this by the use of lyrics/dialogue, themes, mise-en-scene, camera shots and angles. I will now be going through the techniques the director (Dan Dobi) has used in order to make the video suitable for the artists song.

  Lyrics
  The lyrics that our used help portray the narrative as they give the         narrative through the video, especially as the lyrics are apparent to the video it isn't random but ties in with the storytelling as the music video is fragmented through different times zones with the husband travelling through the house entering different rooms to see his wife doing different things helping to portray the heartache he feels to the audience without speaking any spoken word.

The lyrics in the song act as dialogue in the music video as they help portray the story of what is going on for example at 0:32, the couple hug just as the song says "forever in love" The music video is structured to show that specific moment. Another example of how lyrics are used as dialogue is at 2:02 when the wife is lip syncing the words of the singer to the husband.

The lyrics are well choreographed with the music video as we see at slow motion parts of the video we see it is in balance with that particular part of the song being slower. We see this at 3:01.

Themes

The theme of love (heartache), as the video shows the married couple becoming more distant with each other. The wife is portrayed as the one who strays away first and eventually the husband leaves because he can't take no more. It shows how love turns to heartache, leading the husband to eventually leave his wife. This is clearly displayed through the video as we see certain objects (wedding rings) and behaviour (hugging) etc.

Mise en Scene

This plays a major role in portraying the narrative as it involves essesntial techniques to make the music video suitable for the initial role it wants to play depending on what the song is about.

   -Set design 

The set of the music video is a rural house, typical American family house with a bright green lawn, spacious and plenty of rooms. Which are used for the changing of scenes. All of the rooms in the house are used in the making of the video. We see from the house that both  the woman and man both live there.

 

  -Lighting 

The lighting used is high key for the husband and wife and low key for the actual band making a contrast between the two as it shopws that the band are narrating the story though the lyrics.

 

- Space 

  There is a lot of space in the beggining of the music video. However, it is set in a house so we see various amount of space used depending on the room. The actors however seem to be either close to eachother (arms length) or distant eg. husband leaving the house, with his wife still inside the house.

 

  - Costume

As we first see the husband and wife dressed smartly and as the music video progresses we see the husband show his disgust and heartache by removing an item of clothing. Until at last he changes outfit and leaves her completely. The change of costume represents the change of character as at first we see him as a kind family man in a suit, to a regular guy in a leather jacket.

- Acting 

The acting used, is very effective although the actual actors don't actually say any words (Own speech) if they do its through the voice of the artist (Pierce the Veil) as the words are lip synced.

Camera shots and Angles

The director (Dan Dobi) has used many camera shots and angles mainly of mediums and close ups e.g the opening (10 secs) of footage is of parts of the husbands car. The a long shot to establish the set of the music video which is a house.

The video also makes use of the position of power through high and low angles. As at 2:30 we see the wife situated on the stairs above the husband. Showing she is in control in the argument they are having, although we can't tell what the argument is about we see that it is obviously about there relationship. When the husband retaleates we see him being viewed from a high angle showing he is less dominent through a over the should shot from the wife.

-Ryan Miles-