Planning Blog - Pierce the Veil Demographic

Pierce the veil are Post-Hardcore band from San Deigo, California they have over 641,209 online fans and that number is increasing at an average of 650 people per day, they have have had over 23 million plays online on myspace alone. From data that we have collected we have found that the social networking site which has the most fans is facebook so when we have made our music video it would make sense to upload the music video to Facebook once we have made it, as well as youtube and inserting links on the bands Myspace and twitter pages.

Pierce the veil have been mentioned on a selection of metal and alternative music websites the top ones being examiner, rocksound, raised on indie and metal hammer. When we have made the video it would be good to contact one or more of these websites and ask if they would consider either reviewing of mentioning the new video online. Also we will contact more mainstream and more popular music websites like source.

The band have had mentions online specifically for their new albums or new videos the most publicised one they have was their new video for their song 'caraphernelia' which was their most widely publicised song mentioned online by well known media companies 9 times. From this we can see that most of the publicity the band gets is for their music videos and songs.

From this bar chart we can see that the pierce the veil album "a flair for the dramatic" was received very well when it was released and only received either good or very good reviews, so we decided to do a song off this album which is why we chose 'falling asleep on a stranger.

-John Harding-